Fuzzy model for evaluating business plans on new products

Subject Areas : Food Security

Amir Bahramipour ¹ , SADEGH ABEDI ² , Ali Reza Irajpour ³

1 - PhD student, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Received: 2022-11-08 Accepted : 2023-03-11 Published : 2023-03-16

Keywords: Uncertainty, fuzzy logic, New product development, Business Plan,

Abstract :

The current research was conducted with the aim of providing a fuzzy model for the evaluation of business plans focused on the development of new products. This research can be used in the industrial cluster of chemical production and systematically examines and analyzes the development of new products. It is an exploratory-modeling research method in terms of practical purpose and in terms of implementation. . In this research, the present research community consists of 12 experts from chemical industry companies. In order to analyze the data, fuzzy Delphi technique has been used. The results show that 6 exogenous variables were selected as key variables in the selection and development of a new product in the organization. In order to determine the importance of exogenous variables that experts doubt in specifying their importance, the method of fuzzy fuzzy analysis technique was used. (0.239), new product development strategy (0.209), level of passing standards and requirements (0.136), absorption of product development research funding (0.077) and absorption of applied research funding (0.061). The dynamic product development model, which is based on the cause and effect relationship, needs to be designed and tested in future studies to simulate the current and future decision-making performance.