Designing a easthetic and functional quality model in the Iranian Premier League Clubs
Subject Areas : Food SecuritySara Memarian 1 , Mehdi Naderinasab 2 , Mehrali Hemmati nezhadTouli 3
1 - PhD student, Department of Sports Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor of Department of Physical Education and sport science, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Professor, Department of Sports Management, University of Guilan, Guilan, Iran
Keywords: clubs, Premier League, Easthetic Quality, Quality of Performance,
Abstract :
This research was conducted with the aim of evaluating easthetic and functional quality in Iranian Football , Premier League clubsand providing a suitable model . The research method was descriptive and correlated in field form . First we selected 5 areas of country , Spectators from the Premier League (teraktorsazi , padideh mashhad , Perspolice , zobahan and pars jonubi) were selected as samples . To collect information we used questionnaire .Descriptive statistics were used to analyze the demographic characteristics and to analyze the data, the structural equation model was used through lisrel software .The Kolmogorov-Smirnov test, Pearson correlation coefficient and multivariate regression were also used in the statistics section.The study found meaningful relationship between gaming atmosphere and easthetic quality ; population experience and easthetic quality Service staff and functional quality ; Access to facilities and functional quality ; Audience position and quality of performance and easthetic quality and functional quality .
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