The impact of cultural diversity on a reluctance to buy foreign goods
Subject Areas : Waste ManagementAhmad Rahchamani 1 , Zeinab Goodarzi 2
1 - Assistant Professor, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran (Correspondence Officer)
2 - M.A,, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Keywords: "cultural diversity", "reluctance to buy", "foreign products",
Abstract :
Today consumption has become one of the most basic concepts of modern society, so that it can be regarded as social phenomena that meet the multiple needs of individuals. Organizations will not be able to take appropriate action to meet the consumer's needs and needs without knowing how consumers behave and understanding them correctly. Consumers and consumers have come to know about economics and today legal language reforms are considered. The purpose of this research is to examine the impact of cultural diversity on reluctance to buy foreign products. Due to the nature of the research and the subject matter in the present research and according to the research objectives, the statistical society in this research includes all experts, professors and students from universities in Iran and abroad. Based on the sample size formula, the sample size is 384 people. Of these, 1200 questionnaires were sent internally and 1200 questionnaires were sent to professors and students from overseas universities by email. Out of 1200 internal questionnaires, 392 questionnaires were returned and 1200 out of 1200 questionnaires were returned to 390 questionnaires. The response rate is equal to the ratio of the number of questionnaires distributed to the number of returned questionnaires, which is 392 for internal questionnaires and 390 for external questionnaires.After analyzing the data using the PLS software, it was concluded that cultural diversity has a significant effect on reluctance to buy foreign products. Keywords: cultural diversity, reluctance to buy, foreign products.
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