The Role of Environmental Factors on trading Strategies in the Capital Market

Subject Areas : Journal of Capital Market Analysis

Omid Karimian ¹ , Asgar Pakmaram ^{2 *} , Nader Rezaei ³

1 - Department of financial engineering, Maragheh Branch, Islamic Azad University, Maragheh, Iran.
2 - Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran.
3 - Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran.

Received: 2024-06-24 Accepted : 2024-08-25 Published : 2025-03-11

Keywords: environmental factors, trading strategies, capital market,

Abstract :

The first challenge in sustainability strategy is related to environmental factors. Therefore, investors in the capital market should draw their buying and selling strategy based on environmental factors and follow it and then test it. In this regard, the current research has explained the role of environmental factors in trading strategies by predicting the causal relationships between the structures of these factors on three trading strategies based on technical, fundamental and control factors. The statistical population of this research is active investors in the capital market and a questionnaire was used to collect data. After conducting the reliability and validity tests of the sample data, related analyzes were done based on the structural modeling approach. The results of the structural model indicate the approval of the majority of paths and it can be said that the analysis of the hypotheses shows that the value of thirteen paths is significant and indicates that environmental factors have a significant effect on technical facts, fundamental factors and control factors. This means that environmental factors have an impact on trading strategies and these factors can be considered as a strengthening factor for investors' trading strategies. Therefore, actual, potential and other stakeholders are suggested to pay more attention to the phenomenon of environmental factors because they can be the basis for their decisions in choosing their trading strategies.

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