A LOOK ON FASHION AND OFFERING A PLAN FOR FASHION MANAGEMENT

Subject Areas : Journal of Cultural Management

A. Rashid Pour ¹ , A. Fardi Biranvand ² , M. Masouri ³

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Received: 2014-11-25 Accepted : 2014-11-25 Published : 2008-03-20

Keywords: fashion, fashion tendency, fashion management, plan for fashion&#x0D, &#x0D, management,

Abstract :

The present article which is an investigation in the field of fashion andculture, offers first a comprehensive definition of fashion and culture andtheir effect on the society, and then reviews the identity of fashion and itsvariety in different societies. Considering the way fashion and fashiontendency appears in different societies and the way it declines, this articlepoints out the importance and necessity of fashion management insocieties, and discussing the steps of management of the phenomenon offashion, it offers a managerial plan for it. At the end, it concludes thatcultural phenomena are manageable and controllable, and the problem offashion and fashion tendency should be directed and controlled.