The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations, "Case Study of Radio and Television"

Subject Areas : Journal of Cultural Management

Behzad Asemannasab ¹ , محسن Gh ² , فاطمه عزیزآبادی فراهانی ³

1 - System Expert، irib
2 - Associate Professor, Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor, Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2019-08-03 Accepted : 2019-10-20 Published : 2021-11-22

Keywords: Media literacy, Organizational Learning, media organizations, radio and television, knowledge management,

Abstract :

Introduction & Objective: Due to the developments in the world and the transition from the information society and entering the era of knowledge society, increasing media literacy of employees with learning dimensions is one of the requirements of media organizations to achieve a knowledge-based society. In this regard, knowledge management has emerged and the question has been raised as to what organization the learning organization has and what characteristics it has. Therefore, the present study was conducted to investigate the relationship between knowledge management and media literacy based on learning dimensions in media organizations (Radio and Television) with controlling the dimensions of learning in the organization by field survey method with descriptive correlation analysis.Methods: The statistical sample of this research was 162 employees of Network 4. These samples were randomly selected from the list of employees working in this network. The questionnaires used were a combination of standard and researcher-made questionnaires in three components of the research title.Findings: The studied components are knowledge management, media literacy and organizational learning; The reliability of the instrument was obtained using Cronbach's alpha calculated for the mentioned components in the value of 0.9218. Data were analyzed using descriptive and inferential statistical methods. Components of knowledge management, media literacy and control of organizational learning in the national media There is a significant relationship at the level of 1%.Conclusion: There is a direct and significant relationship between knowledge management and media literacy; In such a way that the application of knowledge management in the national media has increased media literacy according to the dimensions of organizational learning in the radio and television organization.