About the journal

Journal of Business analysis (JBA) focuses on developing new insights and a holistic understanding of an organization’s business environment to help make timely and accurate decisions to survive, innovate and grow. Thus, business analytics draws on the full spectrum of descriptive/diagnostic, predictive and prescriptive analytics in order to make better (i.e., data-driven and evidence-based) decisions to create value in the broadest sense.

The mission of this Journal is to serve the emerging and rapidly growing community of business analytics academics and practitioners. We aim to publish articles that use real world data and cases to tackle problem situations in a creative and innovative manner. The journal seeks articles that address an interesting research problem, collect and/or repurpose data sets, and develop and evaluate analytical methods and methodologies to help organizations apply business analytics to Use new methods. Research reports using quantitative or qualitative approaches, as well as interdisciplinary and mixed methods approaches, are welcome. The journal also welcomes creative applications of analytics to solve challenging problems not only in the private sector but also in the public sector.

This journal coverage these topics:

• Organizational factors in business analytics
• Applications of AI and machine learning methods in business analytics
• Network science and social network applications for business
• Social media analytics
• Statistics and econometrics in business analytics
• and the issues surrounding them