The factors influencing marketing margin melon in the Taybad of KhorasanRazavi province

Subject Areas : Agricultural Economics Research

S.A. Mohaddes Hossieni ¹ (Khorassan Razavei Agricultural and Natural Resources Research and Education Center.)
najmodian mansoriyan ² (Khorassan Razavei Agricultural and Natural Resources Research and Education Center.)

Received: 2018-06-03 Accepted : 2020-06-29 Published : 2020-10-22

Keywords: "margins market", " market", "melon",

Abstract :

That is why literature marketing of agricultural products, marketing is more important than production is emphasized. The aim of this study was to investigate marketing melon Taybad County and the factors affecting it. In order to achieve the objectives of the study, the melon market margins; factors affecting it, and the producers, wholesalers and retailers in the market was paying. Results have shown an average of 12% of the price the consumer pays, the cost of marketing. The average cost of total marketing margin melon 4715 (IRR) is. The marketing margin for the wholesale marketing margin was estimated. Also the results show that the producer's share of the total margin of 61.26 percent, respectively. Stake in retail sales of 9.8 percent and 87/28 percent.

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