Investigation on the effects of factors on exporting food products with the Halal brand in international markets
setareh rezaei
1
(
Islamic Azad University. faculty of economics
)
Seyyed Ali Paytakhti Oskooe
2
(
Islamic Azad University
)
parviz mohamadzadeh
3
(
economics department, University of Tabriz
)
Azhdar Karami
4
(
Management department, University of Tabriz
)
Keywords: Halal brand, Export, International markets, Competitiveness,
Abstract :
Considering the growth of Islamic markets at the international level, its popularity amongst different nations, and also the necessity of establishing Islamic rules and standards in producing and supplying halal products in international markets. It is needed to develop a model to identify the factors and their effects on exporting halal food products in international markets. The model enables measuring the effects of such factors to develop appropriate economic policies at the macro level. The results of the data analysis revealed that out of five identified factors, the marking factor has the most significant effect on exporting halal food products. It also has been found that out of economic factors, exchange rate fluctuation has the most effect on exporting halal food products. Advertising constructs out of marketing factors as well as being hygienic and transparent in the production process constructs out of hygiene factors have the highest effect of exporting halal food products.