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Journal of Strategic Management in Industrial Systems

Issue 14 Vol. 5 Winter 2010

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Manuscript ID : 537554 Visit : 48 Page: 103 - 120

Article Type: Original Research

The Effects of Brand Loyalty on Bank's Brand Equity from the Perspective of Electronic Card Holders

Subject Areas : Industrial Management

Received: 2018-01-15 Accepted : 2018-01-15 Published : 2010-12-22

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