Identifying problems, solutions and factors affecting the success of the new product development process management

Subject Areas : Industrial Management

hooman keshavarzi ¹ , sayed javad iranban ² , moqaddaseh mohammadian ³

1 - PhD student, Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Industrial Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
3 - Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

Received: 2022-10-18 Accepted : 2023-01-23 Published : 2022-10-23

Keywords: reasons for the success of product development, Solutions, product development, problems,

Abstract :

In today's rapidly changing technological and competitive world, companies need to develop new products so that they can compete in domestic and global markets by increasing their competitive advantage. In this regard, one of the challenges faced by companies is the development of a new product according to the current conditions, considering the limited resources. To help solve the above problem, by conducting extensive library studies, effective steps and factors in product development management were identified. Also, were investigated the identification problems, solutions and factors affecting the success of the product development process. The findings of the research show the problems and solutions in the process of new product development in the stag-es of new product strategy, idea generation and idea screening, product concept development and its testing, commercial testing, and launching and introducing the product to the market. Also, the findings showed that the effective factors in the success of new product development include new product innovation, market share, sales, and the reali-zation of product functional goals, effectiveness and financial performance, profitability and success of the final product, internal and external criteria of the company, speed of presentation to the market , performance in the market, and customer satisfaction.

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