The role of creativity and the factors affecting the performance of public relations Social Security

Subject Areas : Creativity and innovation from managerial, organizational, industrial, creativity and innovation

Mohammad Reza Rasoli ¹ (دانشیار دانشکده علوم ارتباطات و مطالعات رسانه، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران)
Mohammad Reza Hedayati ² (کارشناس ارشد ارتباطات، دانشگاه آزاد اسلامی واحد تهران مرکزی)

Received: 2016-11-22 Accepted : 2017-08-12 Published : 2017-09-23

Keywords: Efficiency, Creativity, Communications, Public Relations, Social Security,

Abstract :

Abstract of the thesis (includes summary, purposes, methods and results) This research aims to investigate the performance of public relations and factors influencing it in social security organization. This research is carried out to fined effective factors such as allocating needed budget, the view of managers to the public relations position, having the strategically communicative program, the performance of Intra and extra -organizational communications and amount of using modern communicative technologies in efficiency of public relation from the view point of officials of public relations of offices and cure management around the country. In this research, 65 questionnaires with 31 questions with 5-point continuum about efficiency, one open question and 6 questions about characteristics and the features of respondents are sent by using the survey method without sampling, and data is gathered and analyzed by providing the descriptive tables and T-test (single sample). In this research, respondents knew the view of managers to the public relations position, having the strategically communicative program, allocating needed budget, the performance of Intra and extra –organizational activities, using modern communicative technologies as effective factors in efficiency of public relations.

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