Examining thethe effect of individual initiative and skill variety on employees's creativity with the moderating role of knowledge specificity and creative resource

Subject Areas : Creativity and innovation from managerial, organizational, industrial, creativity and innovation

Hasan Yoosefifar ¹ , Yaghoob Maharati ² , Mohammadmahdi Farahi ³

1 - Governorate, bojnourd, iran
2 - management, economic and administrative science, Ferdowsi, Mashhad, Iran
3 - management,economic and administrative science, ferdowsi, mashhad, iran

Received: 2017-09-02 Accepted : 2018-11-05 Published : 2018-12-21

Keywords: Creativity, creative resource, individual initiative, knowledge specificity, skill variety,

Abstract :

Objective: the main objective of this study is to examine the effect of individual initiative and skill variety on creativity, with the moderating role of knowledge specificity and creative resource.Method: this study is an applied and servey research. For this purpose, 220 staffs of bojnordmunicipal, according to the morgan table and based on random sampling were selected as case study. A questionnaire was used to collect data that its content validity assessted by the expert and its construct validity by the Confirmatory Factor Analysis. its reliability confirmed by the Cronbach's alpha. The analysis method used in this study is based on structural equation model and amos 16 software.Findings: in relation between individual initiative and skill variety with creativity, regression and p-value are 0.45 , 0.18, 3.260 and 2.014 confimed a significant positive correlation between these two variables with creativity. Results of analysis moderating didn’t confirmed the moderating role of creative resources in affecting of individual initiative on creativity and the moderating role of knowledge specificity in relationship between skill variety and creativity. But In relation between individual and creativity, creative resource (=0.387) and in realation between skill variety and creativity, knowledge specification (=-0.288) have had moderating roles.Results: the results show that individual initiative and skill variety positively affect creativity and high knowledge specificity complement the deficiency of the high skill variety, while abundant creative resources strengthen the effect of high initiative in performing creativity.

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