List of Articles وفاداری به برند Open Access Article Abstract Page Full-Text 1 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 2 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad) Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam 20.1001.1.22518827.1400.10.40.4.2 Open Access Article Abstract Page Full-Text 3 - The Effect of Customer Satisfaction and Brand Type on Brand Loyalty in the Hotel Industry A Case of Five Star Hotels in Tabriz Open Access Article Abstract Page Full-Text 4 - An Evaluation of Brand Equity in Tourist Destination from Domestic Tourists’ Perspectives (A Case Study of Tabriz) Open Access Article Abstract Page Full-Text 5 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari 20.1001.1.22518827.1397.8.29.6.4