Studying the feasibility of smart tourism with emphasis on the essentials and infrastructure requirements (case study of mashhad metropolis)

Subject Areas :

sussan  nadali ¹ (shandiz institue of higher educations)

Received: 2018-10-02 Accepted : 2018-11-13 Published : 2018-11-22

Keywords: smart tourism, smart tourism infrastructure, ict in smart tourism, smart tourism business, smart tourism destinations, smart tourism experiences,

Abstract :

In any cases, in many countries, the tourism industry is considered as a high-income industry and it is considered as one of the main sources of foreign exchange earnings. Due to the role and importance of the tourism industry in various aspects, including foreign exchange earnings and income source for the state, it can be the source of Employment creation. In today's world, we can say almost everything we see is smart. The tourism industry need is also no exception to intelligent manufacturing. Nevertheless, the research on smart tourism in Iran has been very limited. So the existence of intelligent tourism is necessary for the provision of services with higher quality and speed. The purpose of this study is to investigate the feasibility of intelligent tourism as one of the most important challenges facing Mashhad's tourism destination, Mashhad tourism business ecosystems and tourists' experiences, and avoid the realization of tourism. Research is considered as the result of applied research and subsequently, in terms of the type of research purpose, is descriptive and in terms of qualitative data type. The data collection tool is a questionnaire and is used for analysis of SPSS software. Data were analyzed by variance analysis. As a result, research hypotheses confirming the existence of intelligent tourism infrastructure in Mashhad city were confirmed. At the end, there are suggestions for the development and implementation of smart tourism and suggestions for continuing research in this area.

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