Strategic assessment of tourism development in Khash
مهدی سقایی
1
(
عضو هیات علمی دانشکده علوم گردشگری / موسسه آموزش عالی حکیم جرجانی
)
Younes shahnavazi
2
(
geography
)
Keywords: مدل SWOT, مدل QSPM, ارزیابی استراتژیک, شهرستان خاش,
Abstract :
The strategic assessment of the outlook determination of a tourism area is necessary, because it stimulates and motivates people in an effective manner to achieve a desirable future. When the outlook of a tourism area became determined enjoining the ideas of the stakeholders, then the present document reflects the personal perspective which exist in the mind and hearth of managers and employees (regarding future). In this paper, according to the mentioned issues, tourism development of Khash city is discussed within the framework of the strategic assessment method and by using SWOT model. The obtained results were analyzed in QSPM model. Then results were used in the recognition of action strategies. The results show that action strategy in tourism development in Khash is based on conservative strategy (stability). Some solutions were presented within this framework. . The strategic assessment of the outlook determination of a tourism area is necessary, because it
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