The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk

Subject Areas :

Seyed Reza Hosseini ¹ , Kaveh Azinfar ² , iman dadashi ³ , Reza Fallah ⁴

1 - Department of Accounting, Faculty of Humanities, Babol Branch, Islamic Azad University, Babol, Iran
2 - Department of Accounting, Faculty of Humanities, Babol Branch, Islamic Azad University, Babol, Iran. The responsible author
3 - Assistant professor of accounting university of Qom
4 - Department of Accounting, Faculty of Humanities, Chalous Branch, Islamic Azad University, Chalous, Iran.

Received: 2022-10-09 Accepted : 2022-12-13 Published : 2022-12-22

Keywords: risk management, entrepreneurial strategy, Keywords: company risk, market orientation strategy,

Abstract :

AbstractIn the science of management and accounting, there is a principle that in the culture of investment, capital is free from risk and tends towards yield and profit. Therefore, according to the importance of investing in companies, in the current research, the moderating effect of risk management on the relationship between market orientation strategies and entrepreneurship of companies admitted to the Tehran Stock Exchange has been investigated. The statistical population of this research includes all the companies admitted to the Tehran Stock Exchange, which were analyzed using the systematic elimination sampling method of 127 companies. and were analyzed. To check the hypothesis, multivariate regression models and panel data method (fixed effects) were used using Eviews10 software. The findings of this study about the results of the first hypothesis show that risk management has a positive effect on the relationship between market orientation strategy with unsystematic risk and abnormal returns, but it has a moderating effect on the relationship between market orientation strategy and risk. It is not systematic. The results regarding the second hypothesis also indicate the impact of risk management on the relationship between the strategy of entrepreneurship with systematic risk, systematic risk of failure and abnormal returns, and this impact was positive.

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