Presenting the corporate entrepreneurship process model in businesses active in the Iranian cellulose industry

Subject Areas : business management

reza  mohammad kazemi ¹ (Department of New Business Entrepreneurship, School of Entrepreneurship, University of Tehran, Tehran, Iran)
kamran  Naiknamian ² (Department of Management, Faculty of Management, University of Tehran, Tehran, Iran)

Received: 2021-08-31 Accepted : 2021-12-03 Published : 2022-03-21

Keywords: corporate entrepreneurship, Business, Process Model, Cellulose Industry,

Abstract :

Presenting the corporate entrepreneurship process model in businesses active in the Iranian cellulose industryAbstract:Translation types Text translation Source text 1112 / 5000 Translation results The present study aims to provide a corporate entrepreneurship process model in businesses active in the Iranian cellulose industry in terms of explanatory purpose in terms of practical results and a mixed approach. Data were collected through a library study of available resources and semi-structured interviews with 20 Iranian cellulose industry experts who were purposefully selected and using the data theory method and three-step coding (re-axis -Optional) 259 open codes, 24 central codes and 5 selected codes were counted. The results showed that the central phenomenon (corporate entrepreneurship process) includes 9 steps of strategy, idea generation, market analysis, idea analysis, idea selection, idea modification, concept and construction, marketing and commercialization, and its causal preconditions, including Business competencies are human resource prerequisites, managerial competencies, market information drivers. Contextual factors including political-legal context, social context, and intervening factors including economic contexts and technical contexts were considered to be effective on strategies (human resource strategies, marketing strategies, knowledge strategies, network strategies), and the consequences of these strategies.