Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism With the role of ethnic mediator

Subject Areas : business management

somaye rashidi ¹ , rasool sanavifard ² , ali hamidizade ³

1 - Department of Business Management, Qom Branch, Islamic Azad University, Qom, Iran.
2 - Department of Business Management, Qom Branch, Islamic Azad University, Qom, Iran.
3 - Department of Public Administration, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran

Received: 2021-06-04 Accepted : 2021-07-30 Published : 2021-09-23

Keywords: Foreign Tourists, Acculturation, Ethnic marketing, Ethnic food,

Abstract :

Abstract: The growing growth of glabal trade has paved the way for ethnic marketing and tourism. And Irans potential with diverse ethnicities is important in this regard. The purpose of this study Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism. The research method is descriptive- survey and applied in terms of purpose. Non-random sampeling method is available and a researcher-mede questionnaire is used. The statistical pop ulation of foreign tourists to the city of Tehran and a sample size of 113 people were selected using non-randomly available methods. The tourism industry is a solution to the economy ,in this regard, more research on food commodification, in order to achive ways to focous on greater profitability and economic development. The results showed that ethnic foods have a positive and signification effect on ethnicity, ethnicity on ethnic marketing, ethnicity on cultural acceptability and ethnicity on Foreign Totrism.