Proposing a Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran)

Subject Areas : business management

Ali Ahmadi ¹ , Maryam Majidi ^{2 *} , Masoud qorban Hosseini ³ , Cyrus Tadbiri ⁴

1 - Faculty of Management, Saveh Branch, Islamic Azad University, Saveh, Iran
2 - Faculty of Management, Saveh Branch, Islamic Azad University, Saveh, Iran
3 - Faculty of Management, Saveh Branch, Islamic Azad University, Saveh, Iran
4 - Faculty of Management, Saveh Branch, Islamic Azad University, Saveh, Iran

Received: 2020-12-13 Accepted : 2021-02-06 Published : 2021-06-22

Keywords: Saderat Bank of Iran, Promoting Public Trust, Banking System of Iran,

Abstract :

Objective: The main purpose of this study was to Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran). Identified. Research Method: The present study is a mixed (qualitative) method from the perspective of fundamental and exploratory purpose. A qualitative method for identifying components of public trust and a method for collecting Delphi information. Data analysis was also performed using structural equation modeling method and Amos software. Results: Based on the identified components from literature review and interviews with experts in the fuzzy Delphi method, a questionnaire was prepared and distributed among the statistical sample including 384 customers of Saderat Bank of Iran in Tehran in a cluster manner. By collecting the distributed questionnaires, the data were analyzed to test the hypotheses. Showed Iranian exports and model presentation in this section. Conclusion: The results showed that the path coefficients in relation to the identified dimensions in the organizational dimension with 0.69 had the most and in the strategic capability dimension with 0.59 had the least impact on promoting public confidence in the banking industry.