Defining the Structural Equations Model of the Design and Development Process of the New Product with Focus on Design of Iranian Car Platform

Subject Areas : business management

mahdieh etehad ¹ , sina nematizade ² , AZAM RHIMINIK ³ , manocher mantghi ⁴

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran ,Islamic Azad University,Tehran, Iran
3 - Department of Business Management, Central Tehran, Islamic Azad University, Tehran, Iran
4 - Department of Management and Industrial Engineering, Maleke Ashtar University, Teharn, Iran

Received: 2020-06-05 Accepted : 2020-08-15 Published : 2021-03-21

Keywords: Agility, New product development, paradigmatic model, stage gate,

Abstract :

The aim of research is explaining the paradigm model and in the continuation of the structural equations model of the design and development process in the new Iranian vehicle based on platform view. The research approach is grounded theory and a quantitative approach of SEM. The problem is deviation from 1404 plan in the field of car production, exports and new world trends in the field of car development contradiction car market share. Data collection methods have been structured based on semi-structured interviews and questionnaire tools. The result represent the need for the rhythmic motion of product development in the governmental ecosystem based on structural, strategic, and infrastructural topics with the focus of factors similar to car Future Research roadmap based on worldwide car new generation, sanction defense program, national cooperation inter industries model car policy making course creating, Knowledge based organization company cooperation, Iranian car industry domestic patent Creation.