Identifying and Prioritizing the Factors Affecting Smart Tourism in Iran (Case Study: Isfahan City)

Subject Areas : business management

zahra dashtlaali ¹ , mansoreh aligholi ² , Sayyed kamran nourbakhsh ³

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2020-08-02 Accepted : 2020-10-15 Published : 2020-12-21

Keywords: Tourism, Tourists, smart tourism, information and communication technology,

Abstract :

Today, the rapid development of technology, has introduced smart all organizations and communities. The concept of smart tourism is an integration of the information and communication technologies with tourism industry for respond to the needs and wants of tourists, before, during and after the trip, which can increase the level of competitiveness of the destination (s). The main purpose of this article is to identify and ranking the factors affecting smart tourism in Iran. The research method use of descriptive- survey, functional goal, available sampling method and a researcher-made online questionnaire. The statistical population is of domestic and foreign tourists to the city of Isfahan and sample size is 384. The collection data are analysis using SPSS 22 and Smart PLS 2.0 software.The result showed that the positive and significant effect causal conditions on the central phenomenon of smart tourism, The central phenomenon of smart tourism on strategies, strategies on consequences, intervening factors and contextual factors on strategies. Also, the ranking results show that there is a significant difference with 95% probability in the ranking of the following dimensions affecting smart tourism.