Presenting a conceptual model of corporate banking in specialized banks

Subject Areas : business management

alireza nazari ¹ , Mohammad Hossein Ranjbar ² , Sirajuddin Mohebbi ³ , Mehdi Bagheri ⁴

1 - Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Accounting and Financial Management, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran
3 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran.
4 - Management Department, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran

Received: 2020-08-17 Accepted : 2020-10-28 Published : 2020-12-21

Keywords: "Banking", "Marketing", "Corporate Banking", "Specialized Banks", "Corporate",

Abstract :

The purpose of this study is to identify the dimensions and components of the corporate banking model in specialized banks. In the last two decades, banks have tried to base their activities on providing services to the people. Review of corporate banking concepts After conducting a review of the status of advanced banks, by interviewing banking industry experts using qualitative analysis method, we designed the corporate banking model in specialized banks by banking industry experts and identified metrics and components. Professors, experts and experts in the field of banking and corporate banking and the sample size includes 21 of them. To collect the data while conducting a semi-structured interview and using the Delphi method, a qualitative analysis was performed with the software of MAXQDA (MAXQDA 2018). Based on this, thirteen components in corporate banking were identified in specialized banks and finally the results showed that eleven components. : Customer identification, marketing strategy, communication channels, corporate banking performance, needs identification, competitive advantage, data security, customer acquisition and retention, innovation and diversity, skill and expertise and customer loyalty were approved. Finally, a conceptual model is presented.