Interpretive Structural Modeling of Factors Affecting the Foreign Food Products purchase intention
Subject Areas : business management
Maryam Zarif Sagheb
1
,
Seyed Kamran Noorbakhsh
2
,
Mirfeiz Fallah
3
1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
Keywords: purchase intention, Interpretive Structural Modelling, foreign Food product, MICMAC Analysis,
Abstract :
Literature has been provided on the factors influencing the foreign Food products purchase intention , and each of the scholars in this field has referred to one or more of its dimensions, but so far a comprehensive model of the factors influencing the purchase intention and the relationship between are not provided. The purpose of this study is to identify and interpret the structural analysis of factors affecting customer foreign Food products purchase intention. First, through a systematic review of the literature, a comprehensive set of components related to customer purchase intention was extracted. Then, by analyzing the qualitative content of the components, 13 factors were identified and classified into five levels of the interpretive structural model. Level 5, "Corporate Social Responsibility", " customer’s personality characteristic", Level 4, "Product Features", Level 3, " retailer’s commercial image ", Level 2, " customer knowledge and awareness ", "Social Identity" , "Attitude", "country of origin", "subjective norm", first level, "perceived value", "loyalty", and "perceived behavioral control", "perceived risk", were identified. The contribution of research to producers and marketing managers is to become more familiar with the factors influencing purchase intention and to understand customer preferences in purchasing foreign Food products.
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