Identifying the lifestyles of investors, the degree of mental conflict and the type of purchasing decision with a financial-behavioral approach
Subject Areas : business managementSayyed Mohammadtaghi Hosseini kia 1 , Vahid Reza Mirabi 2
1 - Department of business Management, Faculty of Management, Central Tehran Branch, Isalamic Azad University, Tehran, Iran
2 - Department of business Management, Faculty of Management, Central Tehran Branch, Isalamic Azad University, Tehran, Iran
Keywords: conservative, Investors' lifestyles (optimistic, risky, thoughtful, sentimental), mental conflicts, types of purchasing decision-making,
Abstract :
The main objective of the paper is to identify the life styles of investors, the degree of mental conflict and the types of purchasing decision-making with a financial-behavioral approach. In order to identify the lifestyle of investors, a number of lifestyle variables were given to a Delphi group. This paper is a methodological, descriptive-survey and purpose-oriented. The data collection method was carried out through two primary and secondary methods (a standard questionnaire with validated validity). Subsequent research was done by Cronbach's alpha. The sample size of the research was analyzed according to Krejcie and Morgan's table for a limited population of 384 questionnaires. Sampling method is available. After analyzing data through LaserL and SPS software. Basis. The results are as follows: Lifestyle of risky investors (rank 1, complex decision-making, and mental conflicts are too high), lifestyle of thoughtful investors (rank 2, complex decision-making, and mental conflicts are too high),), lifestyle of capital Optimistic (rank 3, type of decision making is limited and mental contention is low, lifestyle of conservative investors (rank 4, type of decision-making is limited and mental contention is low), and lifestyle of sentimental investors (rank 5, type of decision Restrictions are limited and mental contention is low).
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