The effects of sanctions on economics indicators of cosmetic industry.

Subject Areas : business management

alireza sheikh ¹ , shiva eslami ²

1 - Department of Business Management, Amir Kabir University of Technology, Tehran, Iran.
2 - Department of Business Management, Pardis International MBA Kish College, Amir Kabir University of Technology, Tehran, Iran.

Received: 2020-06-22 Accepted : 2020-08-25 Published : 2020-09-22

Keywords: Customer Satisfaction, Quality, exports, Sanctions, sales, net profits,

Abstract :

The aim of this study was to identify the effects of sanctions and cut imports on 4 indicators of domestic sales, export sales, net profit and the quality of its impact on the results of the organization. This research is based on the type of applied studies that were performed in a combined method. Qualitative method by content analysis method and partial quantitative method by descriptive method - Solidarity was achieved. Senior executives of the Pakshoo Industrial Group and industry experts were selected as the statistical population of the quantitative research section. Sampling was also performed by simple random sampling. 65 people as. Statistical samples were selected in the inferential analysis section and 15 industry experts were selected in the content (qualitative) analysis section. Quantitative and qualitative data were collected by questionnaire and analyzed using SPSS statistical software and theme model ... and the results of three of the four proposed hypotheses were confirmed. In a way, the correlation between the cessation of imports and sanctions and the increase in the amount of sales, net profit and the quality of the products of this industry was confirmed