Delivery a model for home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis

Subject Areas : business management

Sharam Alipour ¹ , Sayyed Mahmoud Hashemi ² , Mohsen Ameri Sharabi ³

1 - Department of Cultural Affairs Management and planning, Faculty of Management and Accounting, North Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Faculty of Management and Accounting, North Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Management, Faculty of Management, Naragh Branch, Islamic Azad university, Naragh, iran

Received: 2019-08-13 Accepted : 2019-08-21 Published : 2019-12-22

Keywords: Home Business, culture making of women job involvement, job culture enhancement, neighborhood identity enhancement, Neighborhood oriented approach in urban Management, empowerment of women,

Abstract :

This study discussed the Design and delivery a Designing a Cultural model for home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis This research was an applied study of the purpose and methodologically as qualitative methods. After analyzing the data, 27 components  of 621 concept codes were obtained  and then classified at  six dimensions including, home business, culture making of women job involvement, job culture enhancement, neighborhood identity enhancement  ,  Neighborhood oriented approach in urban Management ,empowerment of women . In the second study, the sample size was estimated as 344 people based on  Cochran formula and after data collection,  the statistical analysis of survey data was performed  in two descriptive levels using statistical parameters (such as frequency, percentage, elongation , mean) and inferential statistics (Levin test, t-test), confirmatory factor analysis using Spss 22 , Lisrel8.54 and Excel. Significant coefficients and parameters of factors, home business, culture making of women job involvement, job culture enhancement, neighborhood identity enhancement  ,  Neighborhood oriented approach in urban Management ,empowerment of women.showed that all of the coefficients obtained are significant. The results of principal component analysis showed that among the dimensions of the home business development in Tehran, the empowerment of women has the greatest impact (0/89).and the job culture enhancement has the latest impact in the home business development in Tehran (0/67).  and the respondents are not satisfied with all other components of  questions and they express  negative opinions and all components  in the Cultural model for home business development in Tehran are enjoyed of high functionality.