delivery a model for new home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis

Subject Areas : business management

Ehsan Yazdani ¹ , Sayyed Mahmud Hashemi ² , Abdullah Naami ³

1 - Department of Business, International Kish Branch, Islamic Azad University, Kish, Iran
2 - Department of Business, North Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Business, south Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2020-04-16 Accepted : 2020-05-15 Published : 2020-06-21

Keywords: Customer Relationship, development of business space, increasing of information tecnologhy, Neighborhood oriented approach Management, entrepreneurial leadership,

Abstract :

This study discussed the Design and delivery a model for new home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis. This research was an applied study of the purpose and methodologically as qualitative methods. After analyzing the data, 22 components of 615 concept codes were obtained and then classified at five dimensions including, development of business space, increasing of information tecnologhy, neighborhood oriented approach Management, customer relationship, , entrepreneurial leadership. In the second study, the sample size was estimated as 344 people based on Cochran formula and after data collection, the statistical analysis of survey data was performed in two descriptive levels using statistical parameters (such as frequency, percentage, elongation , mean) and inferential statistics (Levin test, t-test), confirmatory factor analysis using Spss 22 , Lisrel8.54 and Excel. Significant coefficients and parameters of factors, development of business space, increasing of information tecnologhy, Neighborhood oriented approach Management, customer relationship, ,