Representation of ethnic identity in ethnic media (Case study: Azerbaijan of Iran)

Subject Areas : ‌Family

yavar eivazi ¹ , seifolah seifollahi ² , bagher saroukhani ³

1 - PhD Student in Sociology, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Associate Professor, Department of Sociology, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 - Professor, Department of Sociology, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2018-01-30 Accepted : 2020-09-01 Published : 2020-08-22

Keywords: Azerbaijan, representation, ethnic, Contractual content analysis,

Abstract :

Today, ethnic issues have become an unresolved issue. An important part of this inefficiency is how to manage ethnicity, which is also inspired by ethnic studies. The present study aims to provide a realistic picture of the ethnical changes in the Ethnographic Field of Azerbaijan in Iran. It tries to answer the question of whether ethnic identity follows a Single pattern or multiple? For this reason, with the representation approach, common ethnic discourses have been studied. The method used in this research is qualitative content analysis of the conventional type and the tool of data collection is semi-standard questionnaire. The statistical society of ethnic media and sampling method are "theoretical". Research findings show that there are a variety of ethnic identities in the Azerbaijani region. Identity inversion, Territorial Iranianism, Universalism, Legal Ethnocentrism, Liberal Democratic Revolution, Ethnic Federalism, Independence, Accessionism and Turanism are the most important ethnic discourses. Which are disseminated by ethnic media. Such a fact requires a serious overhaul of tools for measuring ethnocentrism; something that is ignored by the similarity of ethnicity.