Investigating the capabilities of the cultural attractions and presenting the sustainable development strategies Case study: Sheykh Safi Al-din Ardibil

Subject Areas : ‌Family

mohammad alizadeh ¹ , hojat derkhshan ² , sonai azhari ³

1 - Ph.D. student of tourism, Faculty of Management and Accounting Allameh Tabatabaei University, Tehran, Iran
2 - Department of Management, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran
3 - Master of Tourism Development Planning, Allameh Tabatabaei university, Tehran, Iran

Received: 2017-04-05 Accepted : 2017-08-11 Published : 2017-09-21

Keywords: analytical hierarchy process, Tourism Strategic Planing, sowt method, Sheikh Safi al-Din Shrine Ensemble and Khānegāh,

Abstract :

Tourism is the leading service in the world today. However, in this era, limited resources and the necessity of employing sustainable development create a new challenge facing with destination management organizations. Therefore, strategic management systems and prioritizing the key factors seems necessary to gain sustainable competitive advantage, which is considerable challenge for tourism organizations. In this regard, the core attraction as motivation and tourism products as well as the supply side of the industry are of great importance. This essay can be assumed as an efficient and practical guidance for attractions development strategies. The policy makers and tourism authority implement SWOT and Delphi techniques in order to supply scientific and practical strategies for site development. To prioritize the determined strategies, AHP model is used as well. The method of this study is cross-functional in nature. Ardabil region and Sheikh Safi al-din has been selected as a case study. The results of the information gathered indicates that the competitive advantage strategy, compared to the four strategies weights more.