Compare dimensions of the Corporate Social Responsibility in Mellat bank with an emphasis on 4D model Carol (Case Study: Customers of Mellat Bank in Tehran city)

Subject Areas : ‌Family

Narjes Azizi ¹ , Reza Ali Mohseni Mohseni ²

1 - Ph.D. Student of Sociology, Islamic Azad University, Central Tehran Branch, Tehran, Iran.
2 - Associate Professor, Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2017-08-20 Accepted : 2018-01-10 Published : 2018-02-20

Keywords: Corporate Social Responsibility, 4D model Carol, Mellat Bank. sociology,

Abstract :

CSR has been discussed and studied in various areas of science so far; however, no applied studies have yet been conducted with respect to theories in sociology claiming to investigate social problems in order to reduce them. Therefore, the author intends to measure this new and important concept from the perspective of sociology. In addition to performing their traditional tasks, nowadays organizations have been obliged to do other activities which are known as corporate social responsibility (CSR).The corporate social responsibility to society and the public is beyond services and products. Organizations should feel this responsibility and understand that social problems are considered among of their own problems. They should use a part of their financial and human resources in this regard. The statistical population of the study is customers of Mellat Bank with an unlimited in the queues of Tehran city and the sample size is 384 people. The sampling method of customer is available sampling .This descriptive study (survey) and the Comparative Study of social responsibility among Mellat Bank customers based on Carol, including economic, legal, ethical and philanthropic deals. The results indicate low humanitarian dimension to other dimensions of social responsibility.