Identifying affecting factors on business performance through mediating role of competitive strategies
Subject Areas : Marketing and business network developmentMojtaba Lati 1 , Parisa Daneshmand Fard 2 *
1 - استادیار گروه مدیریت صنعتی، واحد نوشهر، دانشگاه آزاد اسلامی، نوشهر، ایران
2 -
Keywords: open innovation, entrepreneurial orientation, market orientation, competitive strategies, business performance,
Abstract :
Introduction:
One of the most important organizational outputs is business performance which is affected by different and various factors. For this mean, identifying affecting factors on business performance is very importance for organizations’ managers. In this study, the effect of open innovation, entrepreneurial orientation and market orientation on business performance through mediating role of competitive strategies was surveyed.
Methodology:
The research is applicable from goal and descriptive from data collection. Data gathering tool is questionnaire for which library and fieldwork were utilized for its designation. Statistical society includes 450 employees and managers in different levels of Dana Insurance company from which 208 ones were selected by applying Cochran sampling formula. Sampling strategy was simple random too. Statistical sample includes 208 experts of Dana Insurance company. In this study, a standard questionnaire consisting of 53 questions with a 5-point Likert scale was utilized for data collection. The mentioned questionnaire was standard ones which distributed among statistical sample after proving its content validity (CVI and CVR ) and reliability (Cronbach’s Alpha).
Results and Discussion:
The results of applying structural equation modeling in the LISREL software environment showed that all three variables include open innovation, entrepreneurial orientation and market orientation affects significantly and positively on competitive strategies and business performance.
Conclusion:
Competitive strategies had a significant effect on business performance too. Indeed, competitive strategies mediates the influence of open innovation, entrepreneurial orientation and market orientation on business performance. Also, the impact of open innovation on competitive strategies and business performance was greater than other variables.
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