%0 Journal Article %A shafiei, ali, Reza Mirabi, Vahid %T Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies %J The Journal of Productivity Management %V 12 %N 3 %P 233-260 %D 2018 %R %U https://sanad.iau.ir/fa/Article/976309