@article{ author = {Fakhimi Azar, Sirous, Akbari Vaneabad, Morteza, Rasouli, Reza}, title = {Investigating the Effect of Marketing Mix (4P) on the Sales Increase of Waterheaters Produced by Ghaynar Khazar Compay in Tabriz}, journal = {The Journal of Productivity Management}, year = {2011}, volume = {5}, number = {1}, pages = {79-106}, doi = {} }