TY  - JOUR
AU  - Maleki Minbashzargah, Morteza
AU  - Zaree, Azim
AU  - Asadzade, Mahbobeh
TI  - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
JO  - Journal of Development & Evolution Mnagement
VL  - 9
IS  - 0
SP  - 249
EP  - 257
PY  - 2018
DO  - 
ER  -