@article{ author = {Taghizadeh, Mohamadali, Jamshidi, Dariush, Rost, Alireza}, title = {Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)}, journal = {Journal of Development & Evolution Mnagement}, year = {2022}, volume = {14}, number = {49}, pages = {137-152}, doi = {} }