TY  - JOUR
AU  - Gholamreza Tehrani, Abolghasem
AU  - Asadollah, Hooshang
AU  - Mohebbi, Serajoddin
AU  - Azizi, Shahriar
TI  - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
JO  -  Journal of Strategic Management in Industrial Systems
VL  - 16
IS  - 57
SP  - 111
EP  - 131
PY  - 2021
DO  - 10.30495/imj.2021.686410
ER  -