@article{ author = {Rostami, Mehdi, Foroghi Pour, Hamid, Saboonchi, Reza}, title = {The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty}, journal = {Journal of System Management}, year = {2019}, volume = {5}, issue = {3}, pages = {193-208}, doi = {}, url = {https://sanad.iau.ir/fa/Article/917670} }