TY  - JOUR
AU  - Rostami, Mehdi
AU  - Foroghi Pour, Hamid
AU  - Saboonchi, Reza
TI  - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
JO  - Journal of System Management
VL  - 5
IS  - 3
SP  - 193
EP  - 208
PY  - 2019
DO  - 
ER  -