@article{
  author = {Sheikh, Reza, Seifi, Houriya},
  title = {Allocation of advertising expenditures with three approaches,proportional distribution model, the Shapley value and the nucleolus technique based
on game theory},
  journal = {Management Accounting},
  year = {2015},
  volume = {8},
  issue = {24},
  pages = {89-97},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/816676}
}