TY  - JOUR
AU  - Sheikh, Reza
AU  - Seifi, Houriya
TI  - Allocation of advertising expenditures with three approaches,proportional distribution model, the Shapley value and the nucleolus technique based
on game theory
JO  - Management Accounting
VL  - 8
IS  - 24
SP  - 89
EP  - 97
PY  - 2015
DO  - 
ER  -