TY  - JOUR
AU  - Rahnamay Roodposhti, F.
AU  - Jalili, Arezoo
TI  - Mental Accounting and the Balanced Scorecard
JO  - Management Accounting
VL  - 3
IS  - 4
SP  - 81
EP  - 91
PY  - 2010
DO  - 
ER  -