TY  - JOUR
AU  - Dianati Deilami, Zahra
AU  - Balooti, Elham
AU  - Darvand, Ronak
TI  - Value-Driven Internet Shopping: The Mental Accounting Theory Perspective (case study: Diji Kala)
JO  - Management Accounting
VL  - 11
IS  - 39
SP  - 49
EP  - 65
PY  - 2018
DO  - 
ER  -