@article{
  author = {Dianati Deilami, Zahra, Balooti, Elham, Darvand, Ronak},
  title = {Value-Driven Internet Shopping: The Mental Accounting Theory Perspective (case study: Diji Kala)},
  journal = {Management Accounting},
  year = {2018},
  volume = {11},
  number = {39},
  pages = {49-65},
  doi = {}
}