@article{
  author = {Ebrahimi, A. H., kheiry, B., Yadegari, S.},
  title = {Effects on Consumer-Based Brand Equity: Evaluation of Factors},
  journal = {Jounal of Marketing Management},
  year = {2009},
  volume = {4},
  number = {2},
  pages = {159-184},
  doi = {}
}