TY  - JOUR
AU  - Neisi, A. H.
AU  - Ghanavati, M.
TI  - The Attractiveness of  Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers
JO  - Jounal of Marketing Management
VL  - 6
IS  - 1
SP  - 145
EP  - 166
PY  - 2011
DO  - 
ER  -