@article{
  author = {Neisi, A. H., Ghanavati, M.},
  title = {The Attractiveness of  Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers},
  journal = {Jounal of Marketing Management},
  year = {2011},
  volume = {6},
  number = {1},
  pages = {145-166},
  doi = {}
}