@article{ author = {Mahmoudi Maymand, M., Harandi, A.}, title = {Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity}, journal = {Jounal of Marketing Management}, year = {2014}, volume = {9}, issue = {2}, pages = {111-125}, doi = {}, url = {https://sanad.iau.ir/fa/Article/811864} }