TY  - JOUR
AU  - Abdolvand, M. A.
AU  - Nickfar, F.
TI  - Investigation of the Relationship between Product Involvement and Brand Commitment
JO  - Jounal of Marketing Management
VL  - 6
IS  - 4
SP  - 75
EP  - 94
PY  - 2012
DO  - 
ER  -