TY  - JOUR
AU  - Samadi, M.
AU  - Ziaei, Z.
TI  - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
JO  - Jounal of Marketing Management
VL  - 5
IS  - 1
SP  - 69
EP  - 92
PY  - 2010
DO  - 
ER  -